Keyword Strategy: step-by-step with examples

Here is a full Keyword Strategy session with a real example, from the seed phrase to a shortlist you can build pins from.

Example scenario: You sell digital planners and want more Pinterest traffic to your shop.

Step 1: Open Keyword Strategy and start a new session.

Step 2: Enter your seed topic. Example: digital planner This is your starting point, not your final keyword. The session expands it.

Step 3: Run the session and let it pull and cluster related phrases.

Step 4: Read the clusters. You will see grouped phrases like:

• goal setting planner
• daily planner for iPad
• budget planner digital
• student digital planner

Each cluster is a theme you could build several pins around.

Step 5: Check "keywords you are winning with now." If your Pinterest account is connected, this shows the phrases your current top pins already pull clicks for. Lean into these, they are proof of what is working.

Step 6: Read the timing buckets. Phrases are grouped by timing, roughly what is searchable now versus what is climbing and worth prepping soon (about 60 to 90 days out). Use this to plan seasonal content early.

Step 7: Build your shortlist. Pick the phrases that match products or posts you have. A strong shortlist mixes a few "winning now" phrases with a couple of "soon" phrases so you are ranking today and ready for the next wave.

Step 8: Hand off to the Pin Generator. Take each shortlisted keyword into the Pin Title & Description Generator to get ready-to-paste copy.

Tip: Do not try to target every phrase at once. Choose the handful that fit your best content, create real pins, then run a fresh session next month to catch what has changed.