Content Planner: step-by-step with examples

Here is how to use the Content Planner to turn your traffic data into a week-by-week Pinterest plan.

Before you start: Connect Google Analytics and Pinterest under Integrations. The planner needs both to match your best pages to your pinning.

Example scenario: You run a lifestyle blog and want a plan for the next month.

Step 1: Open the Content Planner.

Step 2: Choose your Google Analytics property. Pick the GA4 property for the site you want to plan for.

Step 3: Set your window. Choose the date range the planner reads from, for example the last 90 days of traffic.

Step 4: Review your top pages. The planner surfaces the pages driving the most traffic and the ones under-pinned relative to their traffic, your best repin candidates.

Step 5: Build the week-by-week plan. The planner lays out what to create and pin across the coming weeks. Example of a week:

• Week 1: 3 pins for your top-traffic recipe post, each with a different keyword
• Week 2: 2 pins for a seasonal post that is climbing
• Week 3: fresh pins for an evergreen page that Pinterest under-serves
• Week 4: repin your best performer to a second relevant board

Step 6: Create the copy. Send each planned page and keyword to the Pin Title & Description Generator for ready-to-paste titles and descriptions.

Step 7: Publish on your schedule. Space pins out rather than posting in bulk. Steady beats a burst on a search engine.

Tip: Rerun the planner monthly. Your traffic shifts, seasons change, and the plan should follow.