Content Planner overview
How the Content Planner turns GA data into a Pinterest publishing plan.
The Content Planner turns your Google Analytics data into a Pinterest publishing plan, so you pin the content that already earns traffic instead of guessing what to post next.
What it does:
- Connect to your Google Analytics 4 property and read which pages drive real traffic and conversions.
- Match that against your Pinterest activity to find pages that deserve more pins.
- Hand you a week-by-week plan of what to create and when, so your effort goes to proven winners.
Why this approach: Your analytics already know which posts and products people love. Pinterest rewards consistent, search-clear pinning of pages worth ranking. The Content Planner connects those two facts so your publishing follows the data, not a guess.
To get started:
- Connect Google Analytics under Integrations so your GA4 property is ready. See "Connect Google Analytics."
- Keep your Pinterest account connected so the planner can see your boards and pins.
- Run a Keyword Strategy session on your top pages so you have keywords ready to attach to the plan.
For the full flow, see "Content Planner: step-by-step with examples."
Recommended for you
- Getting StartedWelcome to PIN Hacking
Get oriented in 3 minutes: what each tool does and where to start.
- IntegrationsConnect your Pinterest account
OAuth walkthrough for connecting a personal or business Pinterest account.
- Getting StartedTake the product tour
Every tool has a guided walkthrough. Here's how to launch or replay it.
- IntegrationsConnect Google Analytics
Give the Content Planner access to your GA4 property.